Growing leaders. Building mission driven brands.
Helping companies unlock the power of stronger teams.
Hi there!
My name is Courtney & I’m wildly passionate about leadership and the opportunity, impact, and profitability that great leadership can create. It is the foundation on which I have built a multi-seven figure per year business with multiple locations in different states. I have seen the power of developing leaders within my own company and now, along with two of those leaders, I am investing time into helping other businesses grow with those same principles.
This is the real deal. We are a team who have lived out the things we teach. Our method of developing leaders is proven in the leaders who run this business alongside me. If you want to widen your influence, strengthen your team, and build a brand that both your team and your customers are crazy about, then let’s talk.
Get to know our team..
We are leaders like you. We’ve been in the trenches, felt the challenges, and teach from a place of experience and understanding. We are still actively leading teams at Grayce and growing ourselves daily. We know what it’s like to have to do the work on yourself first, to learn how to coach different personalities, and how to help teams unlock their own potential. We’re your running buddies, your realistic cheerleaders, and your tough love friends. We want to help you take your brand and your team to the next level & can’t wait to get started.
Courtney James
Courtney is a passionate mom, driven leader, and a 13 year veteran of entrepreneurship and the bridal industry. A lifelong passion for people & business led her to purchase her first bridal and formal wear store at age 23. She worked to develop the systems for operations, training, and mentorship that enabled her to purchase one additional location and start 2 more from scratch. Now with 3 locations in Maine & Tennessee, Courtney enjoys growing and developing leaders within her teams as well as helping other businesses do the same.
She is well versed in many areas of business, but has found her true passion in leadership development. She has helped other business owners find freedom and flexibility again through implementing the leadership principles that she runs her own companies with. Her team’s success in the industry has garnered her opportunities to speak, teach, and serve on business and design advisory boards across the country.
Courtney is passionate about meaningful work, intentional living, and empowering other women. She loves interior design, playing the piano, and doing puzzles like an old lady. Her 3 kids and 2 dogs are her providers of constant entertainment, snuggles, and laughter.
Allie Brochu
Allie is a down-to-earth and relatable leader, passionate about helping others discover their life purpose and find fulfilling careers. With years of experience in leadership, retail and marketing, she has been dynamic in guiding individuals in their personal and professional growth, equipping them with tangible skills, strengths, and habits that will help them thrive.
Allie has been pivotal in amplifying the voice, mission, and values at Grayce, ensuring these core elements resonate throughout every marketing initiative. Through her leadership, she fosters a culture where team members feel safe to explore their strengths and areas for improvement, encouraging them to embrace challenges as opportunities for growth. Having discovered her own passion and potential as she grew through different roles, she helps leaders recognize that we are never "done" growing—there is no "I arrived" moment; and she doesn't believe there ever should be.
Having grown up on an island off the coast of Maine (and lived there for years as an adult), she loves the ocean, will cry at the sight of a seal, and is a huge believer in small town community and generosity. She loves spending time with her high school sweetheart turned husband and her massive and adorable Great Dane, Henry.
Amanda Gilpatric
Amanda is a passionate mother who finds joy in balancing her career with family life. She takes joy in blending her passions for fashion, strategy and excellence, with a strong commitment to leadership. Detail oriented and enthusiastic about creative problem solving, Amanda excels in streamlining processes, increasing profitability, and enhancing customer experiences. As a true self-motivated individual, Amanda began her professional career in an entry level role and quickly progressed to hold several leadership positions over the years, proving to be an effective and dynamic leader.
Her leadership style emphasizes innovation and empowerment, fostering a team environment where creativity, initiative, and excellence thrive. Amanda has proven highly effective in creating family culture and helping every team member see and live up to their full potential. The company mission and core values are what drew her to a career at Grayce, and she considers it a great privilege to be able to instill these values in all whom she mentors.
Outside of her professional pursuits, Amanda loves to spend her free time with family; especially her husband, two daughters, and two cats. Creating a warm, nurturing environment for her family is her greatest passion in life. From cooking to keeping a tidy & inviting space - embracing a clean, intentional lifestyle. She also cherishes the simple pleasure of unwinding with a good show.
Our Philosophy
We believe fully in the words of John Maxwell when he said, “Everything rises and falls on leadership”.
We believe that the true lasting success of any organization is directly proportional to the quality of its leaders and founded this business based on that belief. We are dedicated to helping leaders grow personally and professionally so that they can build the kind of businesses that team members want to be part of and customers want to buy from.
We believe that leadership and business are made easier by clear purpose and value alignment and when properly defined and communicated, are foundational to shaping and maintaining culture.
We believe in the unique role of women in business and are passionate about helping other women reach their full potential as leaders.
Launching Spring 2025
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