We believe that service is at the very heart of leadership. Only service and sacrifice for the good of the team wins the hearts of those following.

We believe in giving our all to anything we do. If it is worth doing at all, it is worth doing to the best of our ability. We believe in high standards, full effort, and going the extra mile because these actions reflect our character.

We believe in dealing truthfully, fairly, and consistently in all situations. We are committed to the idea that the actions we take & things we say when no one’s around should be things that we are proud to do & say with an audience.

We believe that the best coaches and students are those that know that they always have more to learn, whom value the knowledge and experience of others, and whom operate from a grounded confidence rather than ego. We are committed to always doing our best & encouraging the same of others rather than claiming to be the best.

We believe in asking questions first and speaking second. We prioritize listening and learning over assuming or ignoring. We are committed to learning more & more about the world around us, other perspectives, and the beautiful humans we meet.

We believe that all relationships function better when communication is lovingly clear, and that things are not left unsaid or confusing. We believe strongly in the power of clarity of purpose and direction and its ability to propel growth and effective action.

We believe that the key to healthy businesses is healthy teams and that the key to healthy teams is healthy humans. We are dedicated to the work needed to be our best selves and to helping others do the same - this is why our work centers around personal development & not just business metrics. We see great importance in building awareness of one’s personal impact & in sharpening the skills needed to broaden the positive scope of that imapct.

We believe that the greatest results come from things that can be duplicated and spread further than one person’s efforts can reach. We know that great leaders create other leaders; not followers. We are committed to teaching ideas that can be copied and pasted throughout an organization; a ‘smarter, not harder’ approach.

We believe in taking risks, trying new things, and embracing failure as a necessary and normal part of growth. We believe that stripping away the negative stigma around failure enables us to fail faster and more gracefully, which in turn enables us to course correct, adapt, and improve faster as well.

We believe that good leaders must possess and continually build the ability to control one’s own thoughts & actions. We believe in prioritizing the long term results over short term pleasure or comfort. We value the manifestations of discipline: excellent work ethic, temperance, and discernment. We believe that character is forged by doing hard things.